Agriculture continues to serve as the backbone of rural India, providing livelihoods to millions of families. However, small-scale farmers often struggle with financial instability due to unpredictable weather conditions, market fluctuations, rising input costs, and limited access to modern farming techniques. The absence of well-structured supply chains and formal market linkages further exacerbates their economic challenges, making it difficult for them to secure fair prices for their produce. Additionally, many rural farmers lack access to veterinary care, technical training, and adequate infrastructure, restricting their ability to optimize livestock productivity and income generation.
To bridge these gaps and uplift rural communities, this Corporate Social Responsibility (CSR) initiative is designed to transform the livelihoods of 1,00,000 farmers by promoting sustainable, income-generating opportunities in dairy farming, goat farming, and livestock management. By integrating these sectors into a comprehensive rural development strategy, the initiative ensures that farmers not only benefit from livestock rearing but also gain access to value-added production processes, such as dairy product manufacturing (ghee, paneer, curd) and goat meat processing. These interventions will significantly enhance farmers' profitability while reducing their dependency on seasonal agriculture.
A total investment of ₹500 crore will be strategically allocated across multiple key areas, including livestock procurement, shed construction, feed and nutrition support, veterinary healthcare services, and market development. The project will also focus on capacity building by introducing modern agricultural techniques, financial literacy programs, and digital learning platforms to empower farmers with the knowledge and skills required to operate profitable agribusinesses. By fostering community-based models such as Self-Help Groups (SHGs), Farmer Producer Organizations (FPOs), and cooperatives, the initiative will strengthen collective bargaining power, facilitate bulk procurement of resources, and ensure equitable distribution of profits among rural stakeholders.
Furthermore, this initiative seeks to create a resilient and self-sustaining rural ecosystem by addressing critical aspects of market linkages, supply chain efficiency, and financial inclusion. Farmers will be connected to institutional buyers, cooperatives, and digital marketplaces.
